Saturday, August 31, 2019

Ernest J. Gaines: a Lesson Before Dying Essay

After reading the† lesson before dying â€Å"by Ernest J. Gaines the two characters that Really peeked my interest was Grant Wiggins and Tane Lou. These two are in relation by blood. this is very surprising being they are the total opposites when it comes to their characters. So I will be comparing these 2 characters. Tante Lou is the aunt of Grant and tante Lou are the total opposites of each other. Grant is so serious all the time and there’s something on his mind constantly. But he chooses to just stay silent about whatever he is thinking or going through. Whereas Tante Lou is the opposite she’s really free spirited. She takes him and really cares for him even through his flaws. Even through all his obstacles she’s able to change him for the better. He becomes a hero in this story he’s the protagonist in this story. He comes off as being so arrogant and wants freedom, respect but doesn’t do anything about it. But however great aunt tante i s anything but shy she will step up. She’s a role model in his life and the black community. Her actions throughout the story show that she has a big heart that loves but also is bossy. She accepts grant for who he is but says hey don’t put your people down. Stand up and use that education your smart let people see that side of you make an impact. Tante Lou is a unique and beautiful person she finds the good things in life through anything. She has a strong belief in god and his good works. Grant goes to church and is religious as well but he seems lost. He’s there but not really and needs direction. So these two characters kind of balance each other out. Grant carries himself as being protagonists throughout the story because he is the narrator in the story. He comes off as being arrogant because he feels that there is no hope for his community. Unlike the others he actually got away and went to college and earned a degree. He wants equality treatment and we see this without this he feels enslaved. Based on his personality he is quiet on the inside but has something to say. There is a part that of him that hasn’t really been exposed His demeanor is that he has used his formal education as a way of distinguishing himself from the others. The fact that he feels this way he doesn’t feel the need to try and make a change or impact at all for his people. Grant feels like nothing will ever change and that he’s an African american stuck in a white racist world. Grant was the only one to leave for a temporarily short period when he went to get a college education and that was rare for the newly freed slaves. Even after the emancipation and getting and education without the barriers they had before. He sticks around but has no reason to stay which is strange he feels enslaved even when he isn’t His overall demeanor is that he seems conflicted with himself and he’s looking for a fight to win. His moods vary depending on how he feels in the story he is very mysterious. He changes from being afraid when first helping Jefferson to being proud. Then when he is with Vivian and his aunt tante he’s kind and caring. When it’s just him he’s is very standoffish and he is very reserved. His character dresses just as his personality is he wears bow ties, white collared shirt and trousers and dress shoes. This is what he wears pretty when it comes to clothes. He wants to make a statement by dressing like this and who he is. Tante is the Aunt of Grant and all we have to go on is her remarks throughout the story. She has what grant lacks which is hope and resilience in this story. The facts that grant has a cynical branded of atheism makes her disapprove it. She is a very spiritual person and is highly motivated by god. Tante constantly is trying to see the good in people and change them for the better. She dresses respectably in society and insists on being chauffeured in the back seat to the pichots. This goes to show you that even though they were regarded as the lower and poor class she didn’t let that affect her. She regarded the way she dressed as the way of saying just because we don’t have money and education doesn’t make us different. She isn’t going to give in to the concept that blacks in the south are the bottom rung. Tante not only is a leader in the community but also in grants life. People look at her to step up and take action and she does by telling grant to be compassionate and helpful. She forces his hand to help Jefferson who was convicted of a crime which he never did. Her faith in god and good works makes her whats good especially for grant in every way. Although physically free, Grant lives in a mental prison of his own making created by his hatred of whites, his arrogance, and his detachment from the black community. As an educated man, he sees himself as superior to people like Jefferson and Rev. Instead of preparing him to contribute to his community, his formal education has taught him to despise his own people. Consequently, he uses his role as a teacher not to inspire and uplift his students but to humiliate and ridicule them, much as his own teacher. Matthew Antoine humiliated and ridiculed him. Thus, instead of using his skills and talents to change the cycle of poverty and violence, Grant perpetuates the cycle by failing to challenge the system.

Friday, August 30, 2019

A Study on Work Life Balance Essay

For fresh graduates, getting in the big four firms have long been considered as one of the ideal places where everyone aims for. This is because there are significant benefits from working at a Big 4 Firm. For instance, every Big 4 firm offer superior training to staffs, networking opportunities with professionals across different industries, and possibility to be hired at one of the client companies. Hence, many young accountants and fresh graduates are willing to take on lower pay to work in these firms. However, working in a Big 4 firm is never an easy task, especially during peak season from January to April. Typically, an employee has to work ten to twelve hours a day during weekdays and weekends. Heavy work hours has greatly affected employees in maintaining work life balance and brought challenges to both employees and employers. The current study identifies the factors that could affect employees’ work life balance in one of the Big Four accounting firms – Deloitte Macau. Both questionnaire surveys (n=30) and interviews (across two management level) have been conducted and reveal convergent outcomes. Recommendations have been provided to further improve the work-life balance in Deloitte Macau. Introduction of Deloitte Macau Deloitte Macau is an accounting firm that provides audit, tax, consulting, and financial advisory services to national, multinational and enterprise clients in Macau. The firm is a member of Deloitte Touche Tohmatsu Limited (DTTL), a UK private company limited by guarantee. Each DTTL firm is structured differently in accordance with national or local laws, regulations, customary practice, and other factors, and may secure the provision of provision of professional services in its territory through subsidiaries, affiliates, and/or other entities. Currently, there are fifty-nine professionals working inside the company, ranging from junior (A1 and A2), senior, manager and senior manager. Besides, Employee may also have the opportunity to become partner, who receives a share in the profits of the company and have a say in management. Furthermore, The increase in pay is substantial. An audit partner at Deloitte reported an annual salary range of USD $387,000 to $416,000. However, it also means additional responsibilities for bringing in new business and managing employees. Definition of Work-life balance The social structure and complexity has changed rapidly in the past decades, the society is facing massive confrontation of different responsibilities and commitments, these changes were formed as a result in increased global competition, renewed interest in personal lives and family values, aging workforce (Lockwood, 2003), as well as the blurring of work-non-work boundaries (Humbert and Lewis, 2008), work-life balance has become a predominant issue in the workplace. Extensive researches have been conducted about work-life balance; however, the context of work-life balance is very broad and will have different meaning towards different situation and interpretation. Researchers gave different definition of work-life balance, Wise (2003) states that â€Å"work-life balance is about helping employees better manage their work and non-work time. † According to Business dictionary, work-life balance is a comfortable state of equilibrium achieved between an employee’s primary priorities of their employment position and their private lifestyle. It is a stability of body or mind† (Guest, 2001). Thus, different people may have their â€Å"right† combination of paid work and other aspects of their lives. Most psychologists would agree that the demands of an employee’s career should not overwhelm the individual’s ability to enjoy a satisfying personal life outside of the business environment. In this sense, balance is the result of collective actions, not an action in itself. Whereas researchers also define meaning of â€Å"life† in three senses, they define life as unpaid work obligations, leisure in general and ultimately anything that is not employment. Maclnnes, 2008). Focus among the different definition of work-life balance As work-life balance has such broad term of definition, its implication and application to real world situation as a result is comprehensive. According to Lockwood (2003), the working definitions of terms used regarding work-life balance covering different aspects, including work-family, which refers to the work-life balance in specific areas such as quality of life, flexible work , option, life balance etc. ; work-family conflicts, which efers to the push and pull between work and family responsibilities; work-life balance from the employee viewpoint, which refers to the dilemma of managing work obligations and personal or family responsibilities; work-life balance from the employer viewpoint, which refers to the challenge of creating a supportive company culture where employees can focus on their job while at work; others such family-friendly benefits, work-life programs, work-life initiatives and work-family culture etc. ave been evolved as research areas of defining work-life balance. In the current study, we are going to focus on work-life conflict from the employees’ viewpoint, to explore the problems they encounter and what they could do for managing work and non-work obligations. Objectives and methodology of the study After focusing the definition of work-life balance for the study, we have set objectives in line with information collected from employees of Deloitte Macau to come up with several purposes: to find out the causes that led to employee’s non-work-life balance in the work context, to investigate ways that employer can do to tackle the causes for improving the situation, to observe how employees could do to prevent from getting imbalance between work and non-work context, and finally give out recommendation on application for tackling the problems from both employer and employee viewpoint. Methodology of the study  The study is conducted with a combination of pragmatism approach together with the support of literature review for inductive results. By using pragmatism approach, it is believed that causes that negatively affect the work life balance of employees of Deloitte Macau could be found out in a systematic and more comprehensive way, and with the identification of the causes, employer could help enhancing employee’s work-life balance with appropriate strategies. In this case, both questionnaire and interview were used as the research strategies for the appropriateness and applicableness of this paper. Sampling and participants Questionnaires were distributed across the three operational departments of Deloitte Macau, the auditing department, compliance department and tax department for the freedom of choice staff made to complete the questionnaire. On the other hand, a manager from auditing department and an assistant manager who is in charge of supervising both tax and compliance department were selected to participate in this study. Data collection Primary data is collected from questionnaire and interview. As mentioned earlier, pragmatism and inductive approach was used for the research methodology. Both questionnaire and interviews were applied for data collection tool. Target participants of questionnaires were employees from junior to middle management level across the three operational department of Deloitte Macau. The questionnaire sampling was based on the random sampling approach while interview with mangers belongs to purposive sampling. Interpretation of data received will be outlined and elaborated in the findings session. Findings From Questionnaire A survey was carried out from 6th Feb to 9th March 2013 by asking Deloitte audit, tax and compliance staffs to fill a questionnaire. The aim of the survey is to evaluate the work and non-work balance of the staffs and find out the causes of this imbalance. A total 31 questionnaires (sample size) were completed among total 59 staffs (population size). In order to have a better understanding of the causes that lead to imbalance work and non-work life, literature review is carried out in advance and we find that the causes are mainly: Technology boom Lacking appropriate skill Overtime and limiting budget Multi-tasking. Thus, we also set them as the choices in our questionnaire (question 13 in Appendix A) for asking the causes.

Thursday, August 29, 2019

Active and Passive Indexing

From 1986 to 1996, the amount of money invested in index funds grew from $556 million to $65 Billion. And if anything, individual investors have been slow to embrace passive management. Institutional investors invest a far larger percentage of their assets passively. Many individual investors are simply uneducated and unaware of the arguments and experimental evidence supporting passive management. Institutional investors and academics have known for years (many for decades) that passive investing is extremely difficult to beat and that the majority of active investors will fail in their attempt to outperform the market. Active indexers assert they can outperform the marketplace. Passive (index) portfolios state they can mirror the performance of the indices. Both have their good times and their bad times. Active indexers raise cash in times of increased risk and instability while passive indexers remain fully invested. This can be quite painful during times of large declines in the market. Passive portfolios mirror the gains of the indices during roaring bull markets and eventually outperform the majority of active money managers who must remain diversified and who sometimes take on additional risks in an attempt to produce the performance and safety that they have promised their clients. The evidence has piled up during today’s bull market that the average dollar managed by active managers does not keep up with the market index. Finally, indexing is a way to avoid being blind-sided in certain areas of the marketplace. Active management themes can easily find themselves on the wrong side of an investment. There is a perception among investors that a strategy designed to match stock market returns is less risky than a comparable actively managed portfolio. Since the index approach invests in a manner that is most friendly with the market’s natural liquidity, it produces the least disturbance. The passive investor also has diversified his risk. Specific negative things can happen to individual companies or groups. As a passive investor, one is not exposed to any of these things. However, it does not mean you have a risk-free investment. The downside to passive index investors is that they â€Å"fuel the fire† of a market that appreciates well beyond its true value. Index mutual funds must put new money to work†¦ they can not hold cash†¦ and their investors all buy the exact same stocks. When stocks go down, index funds, being fully invested, will receive the ultimate effect of the decline. Combined with this loss is the fact that they will also have to sell shares to cover shareholder redemptions. These funds will get hit harder than many active portfolios with a cash cushion. Most active managers of investment portfolios raise cash as they perceive higher valuations, excessive instability, and extreme risks, therefore; reducing the display to loss during declining markets. Another downside to passive indexing is the impact they have on market instability. This gives the patient active money manager a welcome opportunity to take advantage of stock selection at very attractive prices and, to some extent, time the market in making their decisions of when to buy and when to sell. Index investing is a tricky business that can roil markets. Actively indexed funds have gone upward over the last decade. This has occurred despite the fact that investors have poured huge amounts of money into active funds over this period. The costs of investing in index funds have trended downward as they have become more popular with investors. The costs of active index funds just might decrease in the future, thereby narrowing the cost gap with passive index funds. But all evidence to date has shown just the opposite trend – the costs of active funds continue to go up and the costs of index funds continue to go down. Actively indexed funds typically generate relatively large amounts of taxes while passive index funds generate relatively small amounts. Some of the resulting gap in performance caused by taxes would seemingly be narrowed if the federal government were to lower tax rates. Congress did this at the end of July 1997 when it reduced the maximum long term capital gains tax rate from 28% on investments held more than one year to 20% on investments held 18 months or longer. The tax bill provides that in the year 2001 this rate will be reduced to 18% for investments held five years or longer. Finally, active money managers serve the specific needs of their clients. They manage portfolios based exactly on the investor’s objectives and tolerance for risk. They make decisions based on a stated time frame and they are capable of changing the goals and direction of a portfolio on a moment’s notice. They are the investor’s personal link to the market and the protector of their capital. The value of these services is immeasurable to most investors. One thing that really does not influence the investor as much as it should is the lack of appreciation with respect to the tax consequences of passive index management. The capital gains, created during the year by a fully active index manager, is reported to the IRS, and the investor ends up being taxed. For a taxed investor, the buy-and-hold is a winning strategy. Turnover is the enemy of the investor who pays taxes. Conversely, most investors would be more than happy to pay taxes on the returns produced by active money managers during periods of declining markets. Not many investors prefer losses to earning some gains and interest, even with the tax man waiting. The effect of so many investors buying index funds is that they tend to guard the money market. An investor could actually, in a cost-effective manner, buy and sell the market. The asset funding of active managers, combined with the efficiency of the passive manager, allows one to implement strategies that provide an optimal mix of securities to match a particular scenario, objective, or risk aversion. From time to time, it is possible that the major assets can get out of balance. Investors can run up prices where the lawfulness market is overvalued. When this reaches a untrustworthy level, more self-corrective measures are needed. This is where the expertise of the active manager becomes useful. As an investor, you are always trading off what Jeremy Bentham, the British economist, referred to as the â€Å"pain-pleasure calculus. † Good returns produce pleasure. Bad returns produce pain. An active money manager is always balancing off the pleasure vs. e potential pain. The active manager tends to determine what that balance is and if it finds that the market is deployed otherwise, it works in balancing the portfolio. Tactical asset funding combined with a passively managed portfolio has been called the â€Å"holy grail† of investing by Jonathan Burton, of Dow Jones’ Asset Management magazine. During declining markets, index funds take the full force of the market’s loss. Managers of these funds are forced to sell stocks in order to meet the demand for redemptions as their investors got out of the market. During markets of very little movement, investors quickly drain of insufficient or no returns on their investment. Finally, a philosophy of capital preservation causes the active manager to raise cash, providing a cushion for portfolios during times of extreme risk. Active or passive? Both have their advantages and their risks, but the two are found to be the best long-term plans for both performance and safety. Index (passive) funds are likely to beat active funds, yet the Morningstar data show that 92% of all the money is U. S. stock funds is in active funds. Active and Passive Indexing From 1986 to 1996, the amount of money invested in index funds grew from $556 million to $65 Billion. And if anything, individual investors have been slow to embrace passive management. Institutional investors invest a far larger percentage of their assets passively. Many individual investors are simply uneducated and unaware of the arguments and experimental evidence supporting passive management. Institutional investors and academics have known for years (many for decades) that passive investing is extremely difficult to beat and that the majority of active investors will fail in their attempt to outperform the market. Active indexers assert they can outperform the marketplace. Passive (index) portfolios state they can mirror the performance of the indices. Both have their good times and their bad times. Active indexers raise cash in times of increased risk and instability while passive indexers remain fully invested. This can be quite painful during times of large declines in the market. Passive portfolios mirror the gains of the indices during roaring bull markets and eventually outperform the majority of active money managers who must remain diversified and who sometimes take on additional risks in an attempt to produce the performance and safety that they have promised their clients. The evidence has piled up during today’s bull market that the average dollar managed by active managers does not keep up with the market index. Finally, indexing is a way to avoid being blind-sided in certain areas of the marketplace. Active management themes can easily find themselves on the wrong side of an investment. There is a perception among investors that a strategy designed to match stock market returns is less risky than a comparable actively managed portfolio. Since the index approach invests in a manner that is most friendly with the market’s natural liquidity, it produces the least disturbance. The passive investor also has diversified his risk. Specific negative things can happen to individual companies or groups. As a passive investor, one is not exposed to any of these things. However, it does not mean you have a risk-free investment. The downside to passive index investors is that they â€Å"fuel the fire† of a market that appreciates well beyond its true value. Index mutual funds must put new money to work†¦ they can not hold cash†¦ and their investors all buy the exact same stocks. When stocks go down, index funds, being fully invested, will receive the ultimate effect of the decline. Combined with this loss is the fact that they will also have to sell shares to cover shareholder redemptions. These funds will get hit harder than many active portfolios with a cash cushion. Most active managers of investment portfolios raise cash as they perceive higher valuations, excessive instability, and extreme risks, therefore; reducing the display to loss during declining markets. Another downside to passive indexing is the impact they have on market instability. This gives the patient active money manager a welcome opportunity to take advantage of stock selection at very attractive prices and, to some extent, time the market in making their decisions of when to buy and when to sell. Index investing is a tricky business that can roil markets. Actively indexed funds have gone upward over the last decade. This has occurred despite the fact that investors have poured huge amounts of money into active funds over this period. The costs of investing in index funds have trended downward as they have become more popular with investors. The costs of active index funds just might decrease in the future, thereby narrowing the cost gap with passive index funds. But all evidence to date has shown just the opposite trend – the costs of active funds continue to go up and the costs of index funds continue to go down. Actively indexed funds typically generate relatively large amounts of taxes while passive index funds generate relatively small amounts. Some of the resulting gap in performance caused by taxes would seemingly be narrowed if the federal government were to lower tax rates. Congress did this at the end of July 1997 when it reduced the maximum long term capital gains tax rate from 28% on investments held more than one year to 20% on investments held 18 months or longer. The tax bill provides that in the year 2001 this rate will be reduced to 18% for investments held five years or longer. Finally, active money managers serve the specific needs of their clients. They manage portfolios based exactly on the investor’s objectives and tolerance for risk. They make decisions based on a stated time frame and they are capable of changing the goals and direction of a portfolio on a moment’s notice. They are the investor’s personal link to the market and the protector of their capital. The value of these services is immeasurable to most investors. One thing that really does not influence the investor as much as it should is the lack of appreciation with respect to the tax consequences of passive index management. The capital gains, created during the year by a fully active index manager, is reported to the IRS, and the investor ends up being taxed. For a taxed investor, the buy-and-hold is a winning strategy. Turnover is the enemy of the investor who pays taxes. Conversely, most investors would be more than happy to pay taxes on the returns produced by active money managers during periods of declining markets. Not many investors prefer losses to earning some gains and interest, even with the tax man waiting. The effect of so many investors buying index funds is that they tend to guard the money market. An investor could actually, in a cost-effective manner, buy and sell the market. The asset funding of active managers, combined with the efficiency of the passive manager, allows one to implement strategies that provide an optimal mix of securities to match a particular scenario, objective, or risk aversion. From time to time, it is possible that the major assets can get out of balance. Investors can run up prices where the lawfulness market is overvalued. When this reaches a untrustworthy level, more self-corrective measures are needed. This is where the expertise of the active manager becomes useful. As an investor, you are always trading off what Jeremy Bentham, the British economist, referred to as the â€Å"pain-pleasure calculus. † Good returns produce pleasure. Bad returns produce pain. An active money manager is always balancing off the pleasure vs. e potential pain. The active manager tends to determine what that balance is and if it finds that the market is deployed otherwise, it works in balancing the portfolio. Tactical asset funding combined with a passively managed portfolio has been called the â€Å"holy grail† of investing by Jonathan Burton, of Dow Jones’ Asset Management magazine. During declining markets, index funds take the full force of the market’s loss. Managers of these funds are forced to sell stocks in order to meet the demand for redemptions as their investors got out of the market. During markets of very little movement, investors quickly drain of insufficient or no returns on their investment. Finally, a philosophy of capital preservation causes the active manager to raise cash, providing a cushion for portfolios during times of extreme risk. Active or passive? Both have their advantages and their risks, but the two are found to be the best long-term plans for both performance and safety. Index (passive) funds are likely to beat active funds, yet the Morningstar data show that 92% of all the money is U. S. stock funds is in active funds.

Wednesday, August 28, 2019

Personal Development and Careers Essay Example | Topics and Well Written Essays - 2500 words - 1

Personal Development and Careers - Essay Example This essay discusses that some employees may experience difficulties in learning in the midst of various requirements brought about by daily work. Despite the efforts of the management for their workers to obtain learning, such employees may have low levels of motivation to develop their competencies and apply these in actual practice. This has consequently led to certain issues in relation to the willingness of both employees and the management towards skill development as well as the availability of learning and training programs. The researcher describes the time and effort which managers provide for skill and knowledge acquisition, remains to be an important issue today. Employee learning and development is a fundamental part of improving the workplace environment; thus, there is a great need for managers to improve their workers’ skills and promote positive changes in their behavior as this can result to improved organizational performance. The importance of communication in the workplace is also mentioned in the essay and it cannot be overemphasized as it remains to be one of the essential components for organizational success. Effective communication can play an important function for the relationship between managers and employees. With a proper and formal system for communication, possibilities for misunderstandings can be reduced and more work can be accomplished. On the whole, a work environment that promotes communication can allow both the company and its employees to obtain various advantages.

Tuesday, August 27, 2019

Where Are We From Chineese culture and society Essay

Where Are We From Chineese culture and society - Essay Example It is always your environment and surrounding that helps an individual to develop and the physical and moral attributes that one possesses is generally a sheer manifestation of the region and location that individual lives in. In my case, China has contributed a great deal in my personality development as discussed further in this essay The landmass of East Asia is covered with what we call China. We can broadly understand the country in two parts, one being the Eastern and the other being the Western half. The Eastern region can be seen as mostly low fertile lands with mountains and deserts, also including certain subtropical areas (Haggett, pp. 2746-2747). The deserts of this region are quite expansive spread over hundreds of miles. However, its counter region has rolling plateaus that are famous the way they cover that land area. Tibet is present in this part of the world. Talking about the climate of China, many people find it strange when the tops of the mountains in South-Weste rn China remain covered with heavy snow and that too in summer season. During winters, the area is certainly very cold as much as - 40 degrees of Fahrenheit. Being there in this season of the year is a trouble for anyone who belongs to other countries. Nevertheless, the area can be extremely hot in the summer season in the same way. This means that the temperature reaches to 100 degrees of Fahrenheit in extreme summers.... I can explain this citing some personal experiences that I had with a Chinese family living in my neighborhood that had been there for quite a long time. The kids in that family were very friendly and they expressed their interest in learning foreign languages, however, their parents never showed their preference towards this. They wanted to communicate with each other merely in Chinese language and wanted no other culture to have any kind of influence over their day-to-day practices. However, these are very co-operative people, but having a long history of minority groups within their culture, some conflicts might be seen between the Han-dominated communist group of people and the Mongols of the country belonging largely to the Western part of China (Haggett, pp. 2836-2837). Due to a large number of divisions in a multitude of ethnic groups that they are segregated in, all want to have a prestigious place within the society but many of them remain low profile and they have considere d their groups as underprivileged and ignored. Moreover, in my neighborhood, I found most of the people being superstitious. They believed in ancient myths and stories and largely depended upon the consultations of fortunetellers in order to set their future goals or make a decision about their career. The elders in my neighbor used to ask fortunetellers about what career their kids should choose in order to excel and this largely influenced the direction their kids subsequently chose in educational and professional context. Analyzing the whole time that I spent with them, I have certainly adopted and rejected some of their traits. The values of belonging that they show to their own culture and community are something that influenced me the most. Earlier, I seldom bothered

Monday, August 26, 2019

The future of the entertainment and media industry in the USA Essay

The future of the entertainment and media industry in the USA - Essay Example Nothing can match up to the difference the media has created in our lives and with time it can only get better. Talking about the future of the media, it is vivid how large the impact is going to be with every step towards perfection of evolution and advancement in technology, every day, every month and every year. â€Å"The media is a clever businessman and a better speaker than any politician† and to reach to the mass ensuring success it has come up with reality shows on almost every channel that keeps the mass glued to their television sets. The news hour debates keep the elderly in the family busy after work, the sitcoms and reality events keep the youth engrossed and why won’t they if it’s a good platform to portray your talent and feel the taste of success being in the limelight in reality shows like the American Idol. The future of the media can only get better as aforementioned and there’s no reason why it shouldn’t. My aim would be to add t o the profits while bringing in something new to this wonderful industry. There is much scope for experimentation and evolution in this particular industry.

Strategy Myths Essay Example | Topics and Well Written Essays - 750 words

Strategy Myths - Essay Example e the demand of a product depends on many variables and ability that determine its ability to satisfy the customer needs (Stonehouse & Houston, 2012). For instance, the product design, product benefits, product quality and distribution strategies will affect the ability to attain success in the market. The success depends on product value to customers and not the price (Graham, 2005). 3. The third statement states that ‘I am a good cook so I should start a restaurant’. This is a myth because venturing in to any market requires careful scanning of the environment to identify the demand for the services, the resources available and competitive strength of the businessperson. In this case, management of the restaurant will require planning, resource allocation, and controlling the employees (Graham, 2005). 4. ‘The customer is always right’. This statement is true because customers complain for numerous reasons (Graham, 2005). The organisation must appreciate the customer complaints and use such information in improving the quality of the product and services. Customers complain for genuine reasons such as defective products, poor product quality, poor after sale services of poor customer relationships management in the organisation (Graham, 2005). 5. ‘I’ll just open my store, and people will stream in off the sidewalks and buy from me’. This is a strategy myth since consumer-buying demand is determined by several factors such as cultural factors, personal factors and psychological factors. Accordingly, the place of distribution must create customer convenience and conform to customer personality and attitudes (Graham, 2005). 6. ‘It’s a cool idea. Everyone will love this’. This is a strategy myth since reference groups like immediate family members, relatives, and social status in the society influences the consumer-purchasing pattern. Consumers seek to fulfill their psychological needs, love and belonging needs and self-esteem (Stonehouse &

Sunday, August 25, 2019

Poetry Paper Assignment Research Example | Topics and Well Written Essays - 1000 words

Poetry Assignment - Research Paper Example The style of the poem is ubiquitous within Frost’s poetic works, with a formal rhythmic scheme, which is A B A A B, which also leads to the theme of the poem, which Frost has purposely left ambiguous, and teeming with symbolism (Stedman, p 114). The first two lines of the poem are very famous: â€Å"Two roads diverged in a yellow wood, And sorry I could not travel both†¦Ã¢â‚¬  (Frost, p 10) The first two lines enrapture the reader, making them wonder about which road did he take? Why did he take one over the other? If this is a poem about the road not taken, where is it going? Perhaps this ambiguity was purposeful, as it was not a road that the author took, but more about the road the individual did or did not take. It leaves the reader to wonder in himself about the choices that he has made, or is about to make. There are only two options when making a decision, ultimately yes or no. there are only two roads here, and only one can be traveled. Both of these roads lead to somewhere, but it’s the somewhere that leaves the heart and mind wondering forever if they chose the right or wrong road. Just like in life, when we are faced with a crucial decision, we try to look ahead, â€Å"†¦And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair†¦Ã¢â‚¬  (Frost, p 10) but still unknowing of what lies ahead. This is something that no one can truly know, what lies ahead in our lives. We can only look so far ahead to see where our road bends in the undergrowth, leaving us questioning in ourselves which one to choose. â€Å"And perhaps the better claim Because it was grassy and wanted wear, Though as for that the passing there Had worn them really about the same†¦Ã¢â‚¬  (Frost, p 10) Here is given the feeling of taking about taiking a different approach, a different road than the one we usually take, the one we are perhaps too familiar with. They both appear the same, but it leave s a want in the heart to travel the grassy raod, almost as though the soft green grass is calling, calling us to take the softer perhaps higher road. Although, it still remains unkown, which is the better road because they were â€Å"really about the same†. In the third stanza, the author is feeling doubt, but also portraying that doubt into the reader. â€Å"And both that morning equally lay In leaves no step had trodden black. Oh, I marked the first for another day! Yet knowing how way leads on to way I doubted if I should ever come back.† (Frost, p 10) Again, the roads look similar to the eye, but the meaning is deep and relative to the individual. It is understood that he must make a decision on which road to take, as must we all. Frost is imparting a longing or perhaps a loss of what is right and wrong. One way is the right way, but one may be wrong. There is an acknowledgement from Frost, that we as humans will make a decision, and choose the road we want to trav el. Regardless of our choices, Frost recognizes that we will rarely if ever try to go back to the way we were, or where we were to take a different path. Even if we are on a road of destruction, it is rare for the person to back up and take the different road, the one less traveled. We are all trying to get somewhere from somewhere else, and we have to choose which road to travel each and every time. This is truly part of Frost’s magic in words. Finally, in the fourth stanza, Frost seems to have resigned himself to his decision on which

Saturday, August 24, 2019

Globalization and the Future of German Article Example | Topics and Well Written Essays - 1750 words

Globalization and the Future of German - Article Example The article on globalization and the future of the German language too offers an accurate analysis. It analyzes the impacts the German language encounters in the face of English being the global language. The authors of the article view the increasing use of the English language as a risk to the use of the German language (Gardt and Huppauf, 2004). The article looks at the national and global position of their language in comparison to the standing of the English language. The analysis gives the various uses of the German language across the fields of science and their uses in other nations. It also aids in expounding on how it fairs against other foreign languages on the global scene. The authors view the growing pressure of English as a threat to the German language. The article discusses the risks of the German language losing out in the globalization process. The article suggests that these will hinder the countries efforts of growth (Gardt and Huppauf, 2004). This article descri bes the country’s past glory as the motivation that should drive the current generations. It additionally suggests ways and means that the German authorities can use in improving their impact on the globalization process. The effects of the country lagging behind in this process come as a result of the inability of the regime to market themselves appropriately. This is seen as being the reason the other countries in Europe are growing so rapidly and becoming such great influences in the globalization process (Gardt and Huppauf, 2004). The authors view English as an official language that people all over the globe use.  TThe article on globalization and the future of the German language too offers an accurate analysis. It analyzes the impacts the German language encounters in the face of English being the global language. The authors of the article view the increasing use of the English language as a risk to the use of the German language (Gardt and Huppauf, 2004). The artic le looks at at the national and global position of their language in comparison to the standing of the English language. The analysis gives the various uses of the German language across the fields of science and their uses in other nations. It also aids in expounding on how it fairs against other foreign languages on the global scene. The authors view the growing pressure of English as a threat to the German language. The article discusses the risks of the German language losing out in the globalization process. The article suggests that these will hinder the countries efforts of growth (Gardt and Huppauf, 2004). This article describes the country’s past glory as the motivation that should drive the current generations. It additionally suggests ways and means that the German authorities can use in improving their impact on the globalization process. The effects of the country lagging behind in this process come as a result of the inability of the regime to market themselves appropriately. This is seen as being the reason the other countries in Europe are growing so rapidly and becoming such great influences in the globalization process (Gardt and Huppauf, 2004). The authors view English as an official language that people all over the globe use.   Conversely, the article, globalization, and free trade offer highly accurate information from the World Bank on the impacts and effects of globalization. It gives a detail of the evolution of the globalization process to its current state (Goldstein, 2007). The details on the escalation and development of this globalization process are also seen in the book. The book gives examples on several case studies done in various countries ranging from Bolivia, Russia, the United States, and China.  

Friday, August 23, 2019

Ventilation Activities Assignment Example | Topics and Well Written Essays - 500 words

Ventilation Activities - Assignment Example When making a ventilation hole, the smallest size for a commercial building should be 4X4 feet. If the roof is panelized, the crew should not make the hole right over the fire; instead, it should be made as close to the fire as safety permits. In the case of a single family residence, the hole needs to be 2X4 feet. Crews need to make sure they stay focused on the fire burning, as well as the pressure they are venting. They also need to make sure that the ventilation hole is large enough. The wind should remain at the backs of the crew so the smoke will not be directly inhaled. When they have completed making the ventilation hole, they should then report back to the Incident Commander (Structural Fire Attack). Anytime personnel go to the roof, they are to assure two "IDENTIFIED ESCAPE ROUTES" are in place. In some cases, the building may have a built-in ladder that can be used as a secondary escape route, or the crews may be able to exit to another building that has a separate roof. Crews operating on a roof are to have a minimum of 1 sounding device, 1 pike pole, 1 chainsaw, and a portable radio. When cutting a ventilation hole, crews should be aware of fire burning at the edge of the hole or smoke venting under pressure. If this occurs, the ventilation hole has not been cut large enough.

Thursday, August 22, 2019

Media changes Essay Example for Free

Media changes Essay Media changes the rules of how we can view the world. It lets us see that there are realities aside from the reality that we already know. The media shows, for instance, how tragic calamities like tsunamis and hurricanes could be. It also reveals that public school teachers in U. S. could also be violent and abusive towards their students. Now, if these realities didn’t come out of media, would we know that such injustices and inequalities still rampantly occur in human existence? Media also spreads bad influences like violence and pornography. However, these should not constitute the only basis for condemning media. Pornography and hostility already existed decades before media came out. Negligence of parents can’t be blamed for this violence. But it we want our children to view wholesome materials, then parents should initiate a move in monitoring their children’s activities and orient them what materials would be considered as garbage. Youtube. com is just one of the popular forms of media where the people visit to watch and upload videos. While some other sites have a team of reviewers to check on the videos beings submitted to their sites, YouTube o n the other hand is the free site where people can easily upload and access even the inappropriate ones. Inappropriate means videos containing obscene, violent, and offensive language. Kids 11-14 can say that there are videos with inappropriate content. Videos like Hentai (a Japanese pornographic animation) and Harry Potter Puppet Pals are examples of videos that have sexual, gory and foul content. These videos are obviously catchy to children. Indeed, children should never be deprived of their rights to be educated of ugly realities but posting violent and pornographic videos in a site where people, even the young ones, often â€Å"drop by† when they’re on the net could be dangerous. These videos might bring shock to these young, or they might think it is okay to show pornography. With all these issues, parents should guide their children on what they watch and, in some cases, what they upload. Some of these inappropriate videos can only be accessed when he/she registers and must not be a minor, but anybody could lie about the age. It is also advised that children below 18 should have parental guidance, but some parents are not aware that these sites exist. Some parents are not even familiar with the Internet. If children are guarded at home, the could always go to Internet cafes if they would insist or too curious to access these videos. This could still be possible since some cafe’s are very lenient when it comes to censorship. In our generation today, technology is changing and evolving every minute. Though measures are taken and warnings are given, improvement will only be realized with the virtue of responsibility. References Media Awareness Network (n. d. ) Violence in Media Entertainment. Retrieved October 12, 2008, from http://www. media-awareness. ca/english/issues/violence/violence_entertainment. cfm

Wednesday, August 21, 2019

High Noon Essay Example for Free

High Noon Essay This is a case of a company, which is operating in Malaysia by the name of Alpha Plantations Sdn Bhd. The company has its origin in Britain and has been operational for over forty years now. This subsidiary located in Malaysia consists of one palm oil mill and one oil palm estate. According to the owners of the company, the main purpose of opening this subsidiary is to supply the mother company with crude palm oil. The mother company is involved in production of detergents. The subsidiary in Malaysia operates in three shifts and each shift has about 25 people manned by one supervisor.  In addition, majority of the top management persons working at the Malaysian subsidiary come from the United Kingdom where the mother company is. Issues This organization has been in operation for decades and it has perfectly performed. With the changes that are taking place within the company because of the new manager, workers will also experience some new changes in the way they will execute their duties. Issues arise from the fact that this new management wants to change even the structure of the organization. These changes bring conflict in the way the workers used to perform and in the process affect their team performance and rapport. (McShane, S. et al, 2006) This frustrates Mr. Ang who has worked with the company for over four decades. The results are his firing after a confrontation. The reason for his firing stated as misconduct. However, this misconduct resulted from the mixed up duties and responsibilities that he experiences on his line of duty. As McShane, S. et al, (2006), says it is necessary to have a clearly spelled out duties and responsibilities. This is the only way that the workers will be able to avoid conflict and confrontation. This does not happen in this company. In addition, the managerial team executes these changes so quickly such that the workers do not have time to adjust thereby resulting to frustrations. Analysis Over the years, the company has faced many problems. However, the recent one was the massive loss that the company was undergoing. The main cause of this loss is the current low prices of gases that were experience at that time, then in 1999. During this time, Captain Chubb was the manager of the company. He claimed that he had done all that he could but the prices were the one which pulled the company down. The top management of the company sort to hire a new manager the following year by the name of Ian Davison. They thought that the previous manager failed to perform. Even though he did not have any experience in management of an agricultural company, he had worked and succeeded in the detergent company and therefore the management expected much from him. To achieve this, he had to lower the cost of production and the only way was to make some recommendation. He therefore made recommendations some of which were beyond the company’s control. For instance, he claimed that the company allowed too much machine breakdown. It is advisable to note that wear and tear is normal processes and we can do absolutely nothing to prevent it. However, he offered a practical solution of reducing the workforce and introducing new machines. This is the point where issues cropped up. With the introduction of new machines and reduction of the number of workers per shift, the workers first adapted to the process but later moved back to their old habits. However, this time, the problem was bigger in that there were fewer workers. They no longer worked in a team and this created a big problem, as the workload was now bigger. In addition, with the new introduced structure in the organization, workers were now able to have a direct access to the manager. This reduced the powers that Mr. Ang had who has always been the supervisor for the company. He was not in a position to control the works anymore and this frustrated him. Furthermore, the workers would not fully respect his directions, as they knew they could still get directions directly from the manager. As McShane, S. et al, (2006) in their book says, poor communication will always affect our behavior towards each other at our places of work. They go ahead and say that leaders will tend to vent their frustration to their subordinate. This communication breakdown affected the relationship between Mr. Ang and the workers and at the end resulted to dictatorship type of ruling where Mr. Ang would make all the decision for the workers. The worst is that Mr. Ang was to blame for all this. The result is that Mr. Ang was devastated and become silent, unproductive to the company and the company fires him. Drive theory explains the reason why Mr. Ang feels frustrated by the actions of the manager. He was highly valued by the workers and after he goes home, the company somehow collapses. Solutions The current problems that are experienced are a serious loss and this is not due to local company structure but global factors that are beyond the company control. We can therefore argue that the methods that used to deal with this problem are way out of track. It is a good idea though to look for machines that are using new technology and to downsize the number of workers in the company. However, it is not a good idea to change the company structure, as this has nothing to do with the workers’ performance. (McShane, S. et al, 2006) The best solution for this problem therefore would have been the purchase of the machines using new technology, downsizing the firm and then leaving the workers to report to the supervisor who they have reported to all these years. This would have prevented the confrontation that Mr. Ang had with the top officials at the head office and the other confrontation that he had with the manager and therefore prevent the company from collapsing. Recommendation However, now that Mr.  Ang has already gone home and things are not working well at all at the company, it is a clear indication that even though during the last days, Mr. Ang seemed quiet, he was important and his presence was recognized by all the workers. In addition, Mr. Ang was never given time to explain what was happening. It would be recommendable to try to summon Mr. Ang, give him a chance to explain his point of view and give him back his job. He is the only one who can mobilize the team and make them work. Drive theory explains the reason why the company collapses because the workers are not motivated. They have nothing to drive them to work harder.

Tuesday, August 20, 2019

Implementation Issues of Red Sky and VW

Implementation Issues of Red Sky and VW Q1. What Implementation issues do the Red Sky face? In the Red Sky face case study, theyve failed addressing security threats and vulnerabilities regarding their server security. The main goals of security in a computerised network is to protect the physical/data assets of a network to prevent security breaches. Lack of access to the work resources outside the workplace. For a modern-day business to not have remote access capabilities for work staff to do work at home can hinder the overall productivity of a company. Staff complaints about cable wiring. The failure in OHS practices pose great dangers when trying to implement new systems as the cabling across the premise cause great danger when new IT equipment need to be transported around the premise. The use of Microsoft XP. Microsoft Corporation have stopped supporting Microsoft XP which means that Microsoft have stopped issuing security patches for the OS. It is a real issue because this means hackers can break into the system with relative issue gaining access to Red Skys computer network. Data Migration. Red Sky must determine a plan whether to run systems in pararel which costs a lot a money or to perform a big bang data migration which can results in data loss. Lack of IT Staff Members No consideration of ergonomics Q2. What could be done to improve dealing with these implementation issues? In regards to cabling Red Sky can implement wireless connectivity around the premise to prevent the potential injuries too staff members. Also with wireless connectivity Red Sky can make the workplace look more presentable. Red Sky NEED to invest in a new Windows OS that is supported Microsoft to deploy across the network, to harden their computer network from unwarranted hack or viruses. Red Sky management need to map how their business processes into visual map to see how their business matches up their ICT systems. Network security is imperative as encrypting data helps ensure that confidentiality of Company data is kept safe and secure. Implementing file permissions helps who can access what resources. Upgrading to proven industry firewall and intrusion detection system. Q3 Describe three contextual factors for the Red Sky case study. Q4. Outline an implementation plan e.g. business process redesign, change management, benefits management, testing, installation, data migration, training, OHS and support. In Regards to Cabling regularly inspecting and test cables leads and keep records that are easily accessible to management. Installing wireless connectivity to eliminating employing qualified electricians to install new cabling. Business process redesign will need to determine around the software that the business chooses to deploy across the company. Red Sky will need to establish a test zone within their company to test new OS/software Q1.   According to the article, VW installed software to cheat US emissions and this has led to a 20-billion-dollar settlement with US car owners. What are the ethical issues raised by VWs conduct over the past decade? Corruption culture that has been running rife from the top to the bottom for the last 10 years is a major issue ethical issue that damages their image as a globally trustworthy organisation who pride themselves on producing cars that dont exceed emissions in the united states. VW perceived there corporate social responsibly in the American market as a brand that balances the environment of the world with their ecofriendly cars, which turn out to be a deceiving image as they were willing for 10 years to deploy software that tricked EPA regulators, so they to push their brand into America to make money at any cost that despite their cars exceeding limits of environmental benchmarks. Q2. How have the sic society values been transgressed by the VW employees? The Primacy of the public interest have been placed at the bottom as this should be the sole being on what VW should be trying to address. By VW installing software that cheats emissions have clearly stated that their agenda is to fill up their pockets with money regardless of public backlash. The enhancement of quality of life is nill as American car dealerships and customer already in possession of the effected VW models must send back their cars to get them fixed resulting in loss of sales in VW car dealerships and less productive customers who need use their VW vehicles as means of transportation to get back and forth to work. Honesty was none existence as they tried deceiving EPA and public about emission levels. VW did fulfil stakeholders goals in terms of sales and profits but they went about that in the wrong way be deploying software which alters results. Professional development for their employees who wanted to whistle blow was potentially meant with strong threats on their work future and lively hoods. Professionalism was thrown out the windows as top management within VW knew of the software but their professional curtsey to pump more funds into research to correct their problem wasnt the route they taken to achieve the upmost professionalism. Q3. What could be done in the future to Prevent VW and other companies committing these frauds? Governing bodies who run tests on carbon dioxide emission should independently test each car model a car manufacture was to sell. Increase funds to astronomical levels that car manufacturing organisation will not want to cheat the regulations again. VW can put expiration dates on board member time been on the board. Random auditing (EPA increase intrusion detection software to detect programs) Working intensive workshop on work culture Better laws in place for whistle-blowers.

Monday, August 19, 2019

Handmaids Tale - Conventional Relationships and Love Essay -- Margare

In today’s society, a ‘conventional’ relationship between a man and a woman is easily defined. It is one based on freedom of choice by both partners, equality of gender, and emotional attachment. It is acceptable to say that in Atwood’s novel, The Handmaid’s Tale, none of these are permitted. This book shows a society completely unlike our own, one that has been constructed on the Old Testament, where women are seen as ‘biological vessels’ and are obsequious to men, and there is no place for ‘romantic love’. The setting of The Handmaid’s Tale – known as Gilead – is a totalitarian government, originally based on Old Testament patriarchy. This structure forbids rival loyalties or parties, so all loyalty must be for the group of men that govern the State. Such a structure means that women are assigned ‘roles’ according to their biological ‘usefulness’. These ‘roles’ are divided into six legitimate categories of Wives, Daughters, Aunts, Handmaids, Marthas and Econowives. Each category of women is required to perform their task properly, whilst obeying the rules set down for them by the patriarchal government. To illustrate, each group has different functions in the society, but still no one woman is able to act as an individual. The handmaids, for example, have been reduced to the ability to create another life, their fertility – â€Å"We are for breeding purposes†¦There is supposed to be nothing entertaining about us, no room is to be permitted for the flowering of secret lusts†¦We are two-legged wombs†¦Ã¢â‚¬  (pg.) With each rule that governs their lives comes a punishment for disobeying it. Though being unable to express any sort of individuality is difficult for the women of Gilead, the thought of being hung at a ‘Salvaging’ or t... ...t†¦Maybe he even likes it. We are not each other’s, anymore. Instead, I am his.† (pg 191) This doubt is overtaken by her love for him, as it should in all sturdy relationships. So when it comes to asking Luke about her thoughts – â€Å"†¦I was afraid to. I couldn’t afford to lose you.† (pg 192) Her need to be loved by him had taken over her idea that he enjoyed the power, she couldn’t live with out his love. The ritual relationships of the regime leave the contenders feeling powerless and trapped within the rules of their roles. Despite this imposed ‘role-playing’ true relationships still exist – in secret – since it is in the nature of the human condition to form emotional attachments and to love. In the end, Atwood makes it clear that it is our ability to love that makes us human and this cannot be denied. Works Cited Atwood, Margaret. The Handmaids Tale.

Self-Inflicted Diseases :: Free Essays

Self-Inflicted Diseases Self-inflicted diseases are those in which a person's health is damaged by their own decisions and behaviour. These can be such things like smoking, alcohol, sunbathing, eating large quantities of fatty food. Also deliberate self-harm such as attempted suicide is classed as self-inflicted as it can cause major damage to body organs. Those who start smoking at a young age are highly likely to become addicted to nicotine. Smoking leads to a risk of developing mental and physical disease. This includes lung cancer, coronary heart disease and death through a stroke. Smoking also increases the chances of blood clotting. Nicotine also increases blood pressure and heart rate and thus the body's demand for oxygen, but carbon monoxide reduces the blood's ability to carry it. [IMAGE] Obesity can be self-inflicted by the following:  · Eating too many calories  · Lack of physical exercise  · Environmental factors  · Cultural factors  · Metabolism factors Obesity can cause heart disease, high blood pressure, diabetes, hernias, varicose veins and gallstones. Surgical operations are more risky for a patient with obesity because the amount of fat surrounding vital organs. [IMAGE] Self-Inflicted Sunbathing Sunbathing can cause blistering of the skin and increases the risk of developing skin cancer. This is self-inflicted if people do not take the precaution of sun cream, when in a hot climate. Heroin use [IMAGE] Heroin abuse can result in collapsed veins, bacterial infections of the blood vessels and heart valves, abscesses, other soft-tissue infections, and liver or kidney disease. Heroin is a self-inflicted disease because it is impossible to judge the purity of street heroin and death is caused through an overdose. Suicide Suicide is ranked the 10th most common form of death. There are around 40,000 suicides per year. [IMAGE] [IMAGE] Suicide is committed due to depressions, family or pet bereavement, divorce, social isolation or psychiatric illnesses. Suicide is self-inflicted because the person attempts to take his/her own life.

Sunday, August 18, 2019

Essay --

â€Å"Ilmu pengetahuan tanpa nilai-nilai yang mulia belum tentu dapat melahirkan masyarakat yang baik dan berjaya. Nilai-nilai yang mulia tanpa ilmu pengetahuan juga tidak akan melahirkan masyarakat yang berjaya†. Begitulah ungkapan kata-kata bestari oleh mantan Perdana Menteri kita, Tun Dr. Mahathir bin Mohamad, Bapa Pemodenan Negara yang merupakan salah satu daripada pencetus kegemilangan dunia pendidikan negara. Selamat pagi dan Salam 1 Malaysia saya ucapkan kepada: Pengerusi Majlis, Yang Amat Berhormat Datuk Johan Ashaari bin Murti, Menteri Pendidikan merangkap Timbalan Perdana Menteri. Yang Berhormat Datuk Romario Ansam anak Rungah, Timbalan Menteri Pendidikan. Yang Amat Berhormat Pehin Sri Maher Zain, Ketua Menteri. Yang Berhormat Freddy Jabu anak Jugah, Timbalan Ketua Menteri. Yang Berhormat Datuk Halimah, Menteri Tugas-tugas Khas Dalam Negeri berkaitan Pendidikan. Yang Berhormat Datuk-datuk dan Datin-datin. Yang Berbahagia Datuk Ariffin Faiq, Ketua Pengarah Pendidikan. Yang Berbahagia Datuk Sabri bin Rahmat, Rektor IPGM. Yang Dihormati Encik Hafiz Azman, Pengarah Pendidikan Negeri. Yang Berusaha Puan Saftuyah binti Safri, Pengarah Institut Pendidikan Guru Tunku Abdul Rahman. Pengarah-pengarah IPGK dan Wakil-wakil Pengarah IPGK. Yang Berusaha Encik Amir bin Jamal, Timbalan Pengarah Institut Pendidikan Guru Tunku Abdul Rahman. Ketua-ketua Jabatan Persekutuan dan Negeri. Ketua-ketua Jabatan dan Ketua-ketua Unit Institut Pendidikan Guru Tunku Abdul Rahman. Pensyarah-pensyarah Kanan. Para Pensyarah. Staf-staf Sokongan. Para Graduan. Para Ibu Bapa. Tuan-tuan dan Puan-puan dekat di hati. Tegak rumah kerana tiangnya, tegak bumi kerana paksinya, tegaknya saya di sini adalah untuk menyampaikan sebuah pidato yang bertajuk â€Å"Kecemerlan... ...nyai muhasabah diri, mereka mampu mencipta nama dan berjaya di peringkat global. Tuan-tuan dan puan-puan yang dihormati sekalian, Sedarkah anda bahawa percubaan dan uji kaji ribuan kali telah dilakukan oleh Thomas Adison untuk mencipta lampu yang dapat kita nikmati faedahnya sehingga ke hari ini? Tahukah anda bahawa Colonel Sandera telah bersusah payah siang dan malam untuk mencipta resepi rahsia KFC nya sehingga semua kita yang pada hari ini menjamahnya sehingga menjilat jari? Sikap sebeginilah yang wajar diambilkan sebagai contoh dan pansduan sekiranya kita ingin betul-betul cemerlang dalam akademik bahkan kehidupan kita seharian. Antara rahsia kejayaan orang-orang yang hebat ini ialah kepatuhan kepada disiplin. Lihatlah wahai dunia bahawa orang-orang yang berdisiplin ini yang akan menggoncang dunia! Bak kata pepatah, â€Å"siapa yang menuai, dia akan dapat hasilnya†.

Saturday, August 17, 2019

Project Approach: A Key for Better Learning Essay

The Project approach type of learning presented by Sylvia Chard is an effective tool to use in the learning place. This approach allows students, especially the younger ones, to develop a wide range of learning and have a thorough understanding on different things which they encounter in their everyday lives. The said approach promotes the use of a specific topic which is most likely relevant to young children. Although there is a vast of topics in which the teacher can choose from, it is important to consider that the topic to be chosen should be of significant to the learners. Topics to be used must be link to other areas of study. In adapting the said approach, a teacher must first understand that this approach is a means to supplement and provide the children with contexts for applying the skills they learn in the more formal parts of the curriculum. A more concrete, local and specific topic is best to be used on younger learners. The teacher must however note the differences between a topic and a theme. Distinction between these two concepts should be clear. A topic defines a more exact area of study than the so called theme. Having a vague idea between the two concepts may lead to poor teaching and may cause confusion to children in the classroom. An educator must also note the distinction between a project and a unit because these two concepts are sometimes used interchangeably. As to any approach in the teaching process, it is imperative for a teacher to first understand the depth and the concerns of the process. Before implementing a project to young children, the teacher should assess and have a clear idea on what he would like to portray to his students. Initial planning and used of tools such as the topic web would be beneficial. Considering planning before starting the project would lead to a more organized manner of teaching. Furthermore, consulting other teachers on the prepared project would help one to improve his project. Application of the project approach in the learning place would bring a lot of benefits if properly executed. This approach develops a learner’s capability to think critically in analyzing the topic presented. They will be more likely to raise their opinions and questions regarding the topic presented and tend to find solutions and justification by collaborative working with other children and their teacher. And as opposed to the systematic approach of teaching, the project approach encourages active participation of the children because this addresses their proficiencies instead of their deficiencies. Knowing the nature of young children, they are more encourage and motivated if the teacher would acknowledge their accomplished works. In addition, this approach would also promote active participation of children in the learning place and would therefore make the discussion to be more lively and interactive. Reference Chard, Sylvia C. (1992). The Project Approach: A Practical Guide for Teachers. Edmonton, Alberta: University of Alberta Printing Services.

Friday, August 16, 2019

Baz Luhrman’s Romeo and Juliet: Movie Review

Romeo + Juliet Film review The film â€Å"Romeo + Juliet† was released in 1996, with Baz Luhrman as director. This is one of the most famous love plays written by Shakespeare, screenplay was by Craig Pearce. Romeo and Juliet is a film about forbidden love and how tragic love can end. The film was shot in Miami, but most of all in Mexico. The main actors are Leonardo DiCaprio as Romeo and Claire Danes as Juliet. Romeo and Juliet is about two teenagers that fall madly and deeply in love in Verona, italy, it takes place in the present time.Romeo is an 18 years old, poor rebel and son of the Montague family. He has chestnut hair, soft olive skin, charming blue eyes and a determined but kind mind. Juliet is an 18 years old, rich daughter of the Capulets. Juliet has long dark hair, gorgeous green eyes and clear pearl skin. She doesn’t like being pushed into doing things she cant decide for herself. Juliet loves Romeo and vise versa. As if it weren’t enough problems wit h relationships at a young age, their families were great enemies. This makes it physically impossible to for them to be together.This particular film is a renewed version of the actual story written by Shakespeare. Therefore you can relate a bit more to the actors actions and drama. Romeo is a smart guy, and come up with some clever ideas for the two of them to meet. In one of his last attempts to end the â€Å"war† between their families, something goes totally wrong and destroys their chances forever. The music and sound was made and set by Nellee Hooper. The sound effects were really intense and aggressive, but that only made the story come more to life.The way they talked was extremely special, it set the mood of Shakespeare’s originality and realness. The message the film wanted to give was that you should always follow what you want. Forbidden love is possible to make just love, you just have to fight with everything you have. When teenagers get determined about something they do not forget it easily. â€Å"Romeo + Juliet† will always be an incredible and beautiful love story, that many can relate to. I loved the tension between the two families and the problems that kept on coming during the film.I was really exited every time Romeo and Juliet were secretly meeting. The frighting thought about being caught and killed was constantly there. The only thing that was difficult to understand was the language. In the film they talked the original â€Å"old english† that Shakespeare used in his time. It was not easy to understand everything they said. Since I had heard about the story and read it before, I knew what was going to happen. Over all Romeo & Juliet is a beautiful love story that will never be forgotten.

Thursday, August 15, 2019

English Essay

Holt tells us that joke books became routine after the first one was published in English in 1484. Jokes remained fairly lowbrow until the middle of the 19th century when with especially the clever retort became prized in English culture. A typical joke concerned a hefty fellow rushing to Florence late one evening. He asked a peasant â€Å"Do you think I’ll be able to make it through the city gate?† The man replied, â€Å"Why if a cart of hay can make it through, you can, too!† No one embodied this shift better than Oscar Wilde. Holt tells us that in the 1890s, poet Sir Lewis Morris complained to Wilde because he was not to be named England’s poet laureate. â€Å"It’s a complete conspiracy of silence against me,† Morris said, â€Å"a conspiracy of silence! What ought I to do, Oscar?† â€Å"Join it!† Wilde replied. While detailing this history, Holt discusses the three major theories of humor. The â€Å"superiority theory†, propounded by Plato and Groucho Marx, sees the essence of humor in mockery and derision, in the â€Å"sudden glory we feel when† those we dislike are leveled whether they be the high and mighty or members of religious and ethnic groups. After researching about various television shows I found this joke from â€Å"Friends,† episodes two hundred and two. It is a dialogue between Chandler and Joey who are asking their friend Carol about breastfeeding. Chandler asks Carol, â€Å"Carol I was just wondering if Joey could ask you questions about breastfeeding?† Carol replies, â€Å"Sure.† Joey then asked her, â€Å"Uh, does it hurt?† Carol said, â€Å"Well, at first but not anymore.† Joey then says, â€Å"Oh. Chandler?† Chandler then asked Carol, â€Å"So uh, how often can you do it?† Carol replied, â€Å"As much as he needs.† Joey then said, â€Å"Oh okay I got one. Uh if he blows into one does the other one get bigger?† There are topical jokes, perennial jokes, cultural jokes, and universal jokes like, â€Å"I was so unpopular when I was little, even my imaginary friend played with the kids across the street†. There are jokes about groups of people, jokes appropriate for polite company, and jokes that are dirty enough to be somewhat scandalous such as, George H. W. Bush’s favorite â€Å"How do you titillate an ocelot? You oscillate its tits a lot.† Then there are the political jokes, geographical jokes as well as jokes of various lengths one-liners, two-liners, long jokes, â€Å"shaggy dog† jokes, and even jokes of only two words: â€Å"Pretentious? Moi?† As with so many philosophical issues these days, perhaps only because of our current fashions of research, humor may simply come down to the neurological. Using an electric probe to try to find the cause of a patient’s seizures, doctors stimulated a part of her left frontal lobe, eliciting a laugh. It happened over and over, and it was not just a mere physical reflex. She really did find things funny, whether she was looking at the operating team, or at a picture of a horse they showed her. Put a little current to the â€Å"L-spot† of the brain, and everything becomes a joke. There is little risk that neurosurgical procedures are going to impair the activities of joke-tellers, however; telling a joke is a simpler way of getting a laugh than doing brain probes, and anyway, whatever the purpose of jokes is, it probably cannot be accomplished in such an electromechanical way. Like many things, jokes are probably best appreciated for themselves and not for any thinking that they might inspire. Holt’s little volume will inspire some thinking, but it also contains more than its share of good along with some bad jokes, including one that he has traced back in different forms which people have been laughing at for fifteen centuries. And he even includes a personal favorite of mine, a meta-joke: â€Å"A priest, a rabbi and a minister walk into a bar. The bartender says, `What is this, a joke?'† According to Holt’s essay I found this joke from Friends to be a universal joke because it is appropriate for polite company. Everyone knows that men have no clue about babies or at least women are more experienced on that subject. This is what made the joke from Friends so funny to me because it allows all viewers to relate to Chandler and Joey’s curiosity regarding breastfeeding. Family type jokes such as this one allow shows like Friends to become such a success. The joke regarding breastfeeding is a great example of Holt’s definition of a universal joke. I find universal jokes to be the funniest because they are funny enough to be able to enjoy with your family and in my opinion being able to have a good laugh with your family is a very important part of life.

Wednesday, August 14, 2019

Culture Is Pervasive in All Marketing Activities Essay

It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to have different demographic profiles, lifestyles, values and economic priorities (Yucelt, 2000, p. 59). As a result, it is clear that consumers in different cultures are very likely to have different needs and responses to marketing and advertising. This in turn implies that culture will have a pervasive impact in influencing marketing activities, and businesses will have to take account of cultural factors if they are to successfully advertise to consumers in different cultures. This piece will critically review the extent to which culture is pervasive in all marketing activities; particularly in the creation and implementation of advertising strategies, and the implications for marketing and advertising activity. Culture is pervasive in all marketing activities Not only is this argument supported by the theory, but it has also been strongly supported by the empirical evidence. For example, studies of marketing in the European Union, which is generally seen as a single market, have shown that â€Å"national differences are more important than similarities when marketers are planning to approach the European consumers† (Yucelt, 2000, p. 59). These differences become even stronger in other contexts such as Asia. In particular, the response to television, radio, newspaper and magazine advertising has all been shown to be influenced by cultural factors, and all of these factors can have an influence on the strategies used by companies to market and advertise their products. Given the significant impact of these differences, it is hardly surprising that studies have looked to use cultural frameworks to analyse the impact of culture on marketing, with Hofstede’s (1980, p. 1) cultural values being one of the most widely used concepts. In particular, research by Murphy and Scharl (2007, p. 97) has shown that Hofstede’s dimensions of individualism and masculinity strongly related to how innovative products and the marketing and advertising of said products is received. This finding is specifically applied to the online setting, producing the argument that â€Å"in countries with strong cultural values of masculinity and collectivism, international business managers should consider paying homage to local domain names for web site and email addresses† in order to reach customers in that country more effectively (Murphy and Scharl, 2007, p. 97). This implies that not only is culture an important factor in marketing activities and advertising, but that specific cultural factors can have specific impacts on a given marketing campaign or advertising strategy. These specific impacts can be even more important in the case of multinational corporations and their subsidiaries. In particular, they raise the question of how multinational corporations and their subsidiaries should best market and advertise their offerings across a range of environmental contexts. The question that is often raised in the literature is how best for these companies to achieve their global vision, whilst also paying attention to cultural factors in the target market and remaining responsive to local environmental conditions. According to a study by Boojihawon et al (2007, p. 549) the majority of successful multinational companies tend to strike a balance between these two factors, attempting to create a sound global strategy whilst also using entrepreneurial behaviours and management practices to encourage local cultural responsibility in their subsidiaries and advertising strategies. Despite adhering to a unified theme in order to build a distinctive global brand identity, there were significant variations in how Nintendo launched the â€Å"Nintendo Wii† in 3 westernised yet, culturally different countries (Figure 1). The innovative segmentation, targeting and positioning strategies of Nintendo Wii, and the localised campaigns focusing on the most important attributes of the product in each country/culture, helped to make Wii the success it is today. Figure 1: Comparison of TV advertising launch of Nintendo Wii in USA, Japan & UK (2006) The importance of culture also pervades the development, management and advertising of a company or product’s brand image. Managing brand images in global markets is a major concern for businesses, who wish to avoid embarrassing incidents where their brand image turns out to be inappropriate or offensive in some cultural contexts. Wonderbra is only too aware of this (www. adsoftheworld. com). Every magazine that enters the United Arab Emirates is censored using black markers. Before Wonderbra launched into the UAE, they issued a strategic tongue-in-cheek press release depicting a woman wearing a blacked-out Wonderbra. They deliberately added large amounts of â€Å"marker† to the ad to cheekily communicate the increase in size when a lady wears their product. However, their advertising strategy backfired when the UAE advertising authorities blacked out the rest of the â€Å"naked skin† leaving only the face visible, thus totally diminishing any intended marketing message. Indeed, Roth’s (1995, p. 163) use of Hofstede’s (1980, p. ) dimensions indicates that both the power distance and individualism dimensions have strong impacts on the interpretation of sensory and novelty based brand image strategies. In other words, these two dimensions strongly impact on consumer responses to brand advertising strategies that are based on sensory stimuli and novelty value. This implies that managers marketing brands internationally and across different cultural contexts need to be aware of how their brands and advertising will be interpreted in these contexts, in order to maximise their marketing and advertising effectiveness. The impact of cultural factors can even be seen in the case of word of mouth advertising strategies, and customer referral programs. In particular, in recent years the role of cultural factors and cultural differences in the use of word of mouth as an advertising tool has become of increased importance. Whilst positive word of mouth tends to have a positive effect on customer service quality perceptions in all cultural environments, Schumann et al (2010, p. 8) showed that received word of mouth â€Å"has a stronger effect on the evaluation of customers in high uncertainty avoidance than in low uncertainty avoidance cultures†. This implies that even if companies are not engaging in direct advertising campaigns in a cross-cultural context, they still need to be aware of the impact that cultural factors can have on their general marketing and any word of mouth advertising or referral marketing strategies, and match these strategies to the target culture’s uncertainty avoidance level. â€Å"One World Culture† However, it is important to note that whilst national cultural factors and differences have a strong impact on the marketing and advertising of products in the contemporary environment, the increasing globalisation of the world economy is also having a strong impact on the cultural characteristics of people around the world. As global capitalism and communications become more advanced, so consumers around the world are becoming used to similar styles of marketing and advertising. This is acting to dissolve some of the cultural boundaries of advertising, and in ome areas creating a homogeneous global consumer culture (Cleveland and LaRoche, 2007, p. 249). Whilst this trend is still not dominant, and many individuals continue to define themselves by their cultural environment and heritage, there is a growing degree of variance in the extent to which other individuals do identify with these norms. In particular, younger people are increasingly defining themselves as global consumers and individuals, and hence feeling a greater affinity to the global community, with a lesser degree of attachment to their local and national cultures. This implies that not only do managers need to be aware of the different cultures that pervade the markets in which they operate, but they also need to be aware of the potential impact of this global culture on consumer responses to advertising and marketing strategies. Indeed, whilst the growth of this global consumer is a relatively new concept in marketing, it should be noted that globalisation has long been accepted as creating â€Å"global consumer segments that associate similar meanings with certain places, people, and things† (Duncan and Ramaprasad, 1995, p. 5). To date, these segments have largely been limited to specific consumer products and brands, such as Apple, Nike and Coca Cola. However, as these segments have grown, so they have also helped drive the emergence of global consumer cultures, and the growth of shared sets of consumption related symbols. These symbols are often brands, but can also be product categories, or even consumption activity. In 2009, Guinness launched their first ever global advertising campaign for â€Å"Arthur’s Day† (Figure 2). It was a â€Å"groundbreaking consumer promotion promoting annual ‘Arthur’s Day’ events on 24th September, being held around the world in cities including Dublin, New York, Lagos and Kuala Lumpur† (Saatchi & Saatchi EMEA, 2009). Guinness wants their global consumers to celebrate the consumption activity of drinking Guinness on the same day of the year, worldwide; thus trying to influence global culture and consumer behaviour. Figure 2: Arthur’s Day â€Å"Toast†, Jakarta, 2010 With the continuous growth of mass media, and the dominance of this media by a few large economies and cultures such as the United States (Walker, 1996, p. 42), these symbols have become ever more significant, and their impact on global culture has become ever more pronounced. This implies that marketers and advertisers need to be aware of the specific influence of culture across different product categories, and the potential cultural impacts of entering or leaving one of these categories. The growth of these shared meanings also has implications of marketing managers, who often find themselves competing in an increasingly competitive global marketplace, where competitors can come from a range of backgrounds, economies and cultures (Aaker, 1991, p. 46). As a result, marketers may need to develop new strategies for coping with the widespread changes in culture, particularly when the global culture changes in a way that is not conducive to their existing marketing strategies. According to Alden et al (1999, p. 75) such changes will require companies to adopt a strategy of â€Å"global consumer culture positioning†, whereby businesses not only position themselves in domestic markets and foreign markets, but also position themselves in the global market. This will obviously complicate marketing activities in the short term, with marketers forcing to tailor their advertising strategies to three distinct market segments, all of which may respond to brand messages and advertising in different ways. However, in the long term, marketers are likely to benefit from following such a strategy, as their positioning will be better able to move with shifts in the global market, and the various local markets in which they operate. As such, it can be seen that the impact of culture on contemporary marketing and advertising will not be static, but will rather be ever changing and hence will require marketers to anticipate and react to changes in the global cultural makeup. The potential for such changes to occur can be seen in a recent study of the use of soft sell advertising and hard sell advertising across different markets. According to most theoretical work on advertising and the prediction of global consumer culture theories, soft sell advertising should be more uniformly accepted across markets, whilst hard sell advertising should struggle in some cultural contexts such as the Far East, where confrontations are not culturally acceptable. However, the results of Okazaki’s (2010, p. 0) study into the use of soft selling and hard selling in the United States and Japan produced quite surprising results: â€Å"The results indicate somewhat more homogeneous acceptance of soft-sell appeals but, surprisingly, also show relatively homogeneous acceptance of hard-sell appeals across markets. These findings are suggestive of both types of appeals having the potential to be used as part of a GCCP across the United States and Japan and perhaps other markets† (Okazaki, 2010, p. 20). This implies that even two culturally dissimilar nations such as the US and Japan have developed similar responses to certain types of advertising. As such, marketers who had not kept abreast of these cultural and market developments could have found themselves left behind and unable to compete as the market moved on and left them behind. Conclusions In conclusion, it is clear that culture is pervasive in all marketing activities, and particularly in the case of advertising strategies. Not only does culture impact on how advertising and marketing is perceived in different countries and cultures, but it can also in turn be influenced by advertising and marketing strategies. In addition to this, the globalisation of marketing, advertising and business is causing the emergence of a global culture, which requires its own unique form of marketing and advertising. These different cultures are not remaining static, but are increasingly changing and developing over time, forcing advertisers to constantly renew and re-evaluate their advertising strategies. As such, the main impact on culture on marketing activities is that it prevents them from becoming static and consistent, and forces regular reviews and updates to ensure that the activities remain culturally relevant.

Much ado about nothing Essay Example | Topics and Well Written Essays - 750 words

Much ado about nothing - Essay Example The theme of love is strongly emphasised in the play Much Ado About Nothing. Indeed the way by which Benedick and Beatrice fall in love itself is a very good example for this, since it was through a prank played by their friends that make them to fall in love. The same kind of incidents happens in today’s life, where love conquers the hearts of many people and they live together a happy married life. Women have been made victims of social injustice, right from the past civilisations to this age. This theme has also been very strongly dealt with in the play, which reflects upon the beliefs of society. The way the lady Hero was suspected of having an illicit relationship is even present in today’s life, wherein women are suspected by their men. (Much Ado About Nothing) The relationship between men and women in this play is another very interesting factor, which gives momentum to the play. It is very interesting to note that Benedick and Beatrice, who had been bitter enemi es at the beginning, fall into love with each other due to change of events. At the same time Claudio and Hero who fall into love initially, start to hate each other due to deceit and change in circumstances. Thus the play brings forward the truth behind the complexity of relationship, that underlies between men and women and the way it affects each one of them. . (Much Ado About Nothing) Gender is one main factor in this play. The characters have a set of expected characteristics, which they are supposed to follow due to pressures of the society. As a result the female characters in the play strictly pursue the set of norms and rules set by the opposite sex, which very well brings out their limitations. The only exception to this has been the character Beatrice, who seems to be quite outspoken and is against the concept of marriage in her life. But it is found that towards the end of the play, she too accepts the role of becoming wife to Benedick. (Much Ado About Nothing) Paternali sm has a big role in the movie. It is evident in the case of Leonato, who exercises his power on his daughter Hero, to accept the marriage proposal of Claudio, brought about by the Prince. Paternalism is felt quite strongly in the play, since Benedick feels that, the outspoken Beatrice is crossing limits by making fun of him. He feels that noble ladies have to be silent and humble before men. In the case of Claudio and Hero who were already in love, it can be said that, they would have a good marriage and their relationship would last long. Except for an occasion wherein they were tricked by Don John, on all other occasions they were quite passionate lovers. The same was not in the case of Benedick and Beatrice, who had been tricked into believing that each one of them was in love with the other. Both of them could not get along with each other and Benedick always used to keep a distance from Beatrice due to her outspoken behaviour, at the very beginning. So their marriage would not be a happy one considering each one’s character. (Much Ado About Nothing) The play Much Ado About Nothing gives a very good reflection, about how well both men and women understand about each other. Indeed the character of Benedick very well shows that, he very little understands the feminine nature of care and love. Only when he is falsely led to believe that Beatrice is in love with him, that he starts to realise the concept of love and affection and starts to understand the qualities of women. The same in the case of Beatrice who initially feels that, men are dominant in the society due to which, she does not like to marry and become a slave to a man. Faithfulness on the part of women towards their men is a theme, which has been very well portrayed in the movie. The depth of love that a woman has for a man is not understood by the characters in the play, which is very much evident in the character of Claudio, who starts to suspect his lover Hero’s faithfulness towa rds him. This is one aspect that causes the unfortunate turn of events, causing a

Tuesday, August 13, 2019

Strategic Planning Essay Example | Topics and Well Written Essays - 1500 words

Strategic Planning - Essay Example The company or venture is then responsible for devising strategies in order to implement these goals and fulfill these processes. Strategies include marketing, finances, management, administration, and other areas of business. Pre-planning and market research is essential in the planning process as slight imperfections or the onslaught of unforeseen events may cause a business plan to fail. Businesses devising strategies must consider the strategies of competitors and must mould their strategies in comparison to the competition. They must also plan for emergencies or unforeseen events that may affect their business strategy. Each business or venture is different and has various purposes for existence. Some organizations are nonprofit organizations which focus on community and social welfare instead of economical prosperity. Some ventures are service oriented will others are focused upon selling or manufacturing a product (Bryson, 1988, pp.73-74). A particular type of business that is prevalent in society today is the event management business, which focuses upon providing a service to people who want to organize an event which can range from a birthday party, to an exhibition, or a wedding. Some event management companies focus upon certain areas of specialty such as weddings or concerts while others may focus on business oriented events such as exhibitions or opening days. However, event management companies must engage in very precise and well structured strategic management processes in order to make their business successful, as the main focus of their business is based upon planning itself (Averrett and Swamidass, 1989, pp. 656-657). An event management company based in the United Kingdom is Penguins Event Production and Logistics. The company is located on the London outskirts in Windsor, Berkshire and is focused upon providing its customers with solutions to all their event management needs. The company seeks to not only provide customers with management services to handle their events but also provides a wide variety of extensive services such as audio visual services, logistics, and communication solutions for their customers. It has strategically positioned itself as a multi-tiered company in the service sector who can cater to multiple event management needs instead of only catering to one target market. The company aims to cater to the corporate management sector and provide solutions to all management needs and/or services. While it has strategically positioned itself as an event management company catering to the corporate sector, it targets several niche groups of customers pertaining to their individual needs whether they are audio visual aids, communication solutions, or management for events. The company focuses on the core services mentioned above but also claims to cater to other solutions upon request. As the company has been in the field for a long time, they claim to be able to cater to every need that a customer ma y have and offers the professional help of project managers to coordinate the tasks and activities related to corporate events. The company seeks to enable a customer to manage his time, skills, and resources, effectively in order to make his/her events